Brief history of the Plachimada Anti-Coca Cola struggle
Plachimada has become a bold name in the dictionary of peoples movements of India since 2002 because it symbolizes resistance against “global
interests”.This is because of it’s unbowed struggle
by the local people of that area - mainly Adivasis
and Dalits and predominantly
landless agricultural labourers. The local struggle has received consistent support from people of different walks of life against the biggest global water exploiter
Coca Cola.
Plachimada is
a small
village
in the Perummatty Panchayat of Palakad district of Kerala. On
contrary to their offer of development in the villages and jobs ,
water level of that area become
sharply depleted, quality of the water changed, the villagers had
forced to walk Kilometres to collect water , farmers were forced to
give up
their cultivation due to severe shortage of water etc.
within six months of
operation of the factory.
In 2002, villagers launched an
agitation against
the plant.
Who
is this Coca-Cola?
Coca-cola,
an Atlanta based ‘soft drink’ company reintroduced in India after
its ban of sixteen years. In 1977, Cola had to leave the country
based on the Foreign Exchange Regulation Act, but it was whole
heartedly welcomed in India by the Liberalization policy in 1993..!
It’s products range from Coca-Cola, diet Coke, Sprite, Fanta,
Schweppes, Thums Up, Limca, Maaza, Citra, Gold Spot, Kinley water etc
etc.. “The Coca-Cola Company received approval from the government
in July 1996 to set up a holding company to invest US$700 million in
downstream operating subsidiaries to engage in the preparation,
packaging, sale and distribution of beverages. In July 1997, the
holding company was permitted by the government to operationalize its
bottling subsidiaries. The bottling subsidiary currently owns and
operates twenty-six bottling plants and sixty distribution centers
across India. The company claims that the Coca-Cola system in India
directly employs over 7,000 workers. For every direct job in the
system, seven indirect jobs are created in the supply chain. However
this has not been materialized in Plachimada where only 30 odd locals
are being given some casual jobs, that even as contract labourers.
According to the company, over the past nine years, it has invested
US$827 million in India, US$805 million of which has been invested in
its bottling subsidiary. This makes Coke as one of the major
investors in India. It seems that the company used unethical methods
to overcome FDI ownership regulations, which stipulates that foreign
companies must hold an initial public offering (IPO) when
establishing a company, allowing locals to buy a stake.” (quoted from this document)
Banning
of the “Soft drink”
A
study conducted by the
Centre for
Science and Environment in
2003 shows Pepsico and Coca cola contain toxins including lindane,
DDT, malathion -pesticides that can contribute to cancer
and breakdown of
the
immune system.
Water Analysis done by the
Regional Analytical Laboratory shows
that the water is not advisable to employ because of the high
alkaline and chloride content. With the help of BBC team, the sludge
was tested in the
UK and
test revealed the presence of cadmium and
lead and it has started contaminating the water supply and its level
was above the prescribed level of WHO. The
involvement of
international media could carry forward the struggle into the
global level. Scientific studies emphasizing water contamination and
pesticide presence in the cola also fuelled the struggle, and the
people of Plachimada started an indefinite strike against the
factory. Perumatty Gramapanchayat stood
strongly with the people in the legal war, Panchyat cancelled
their license many
times. Later on GP was forced to
renew the license based
on a division bench verdict by the Kerala High Court. The
Pollution Control Board disagreed
to renew the license because the
Company’s application was
incomplete and they did not mention cadmium and
lead in their solid waste list. In 2006, Kerala
state Govt. banned the sale and production of Coca-Cola, along with
other soft drinks, due to concerns of high levels of pesticide
residue, but High Court of Kerala overturned the Kerala ban, ruling
that only the federal government can ban food products..!!
HLWC
and The Bill
In 2009, state
formed a High Power Committee to consider the environment and other
issues created by the functioning of the Coca Cola factory, but they
limited their study by calling for people to take their loss and it
remained as a compensatory package of Rs 216 crore to acquire from
the company. Certain
conditions cannot be
revised in this area such as ecological damage
caused by the company to the entire area and its impact on health,
agriculture, employment and also the most important thing is that
scarcity of potable water etc. cannot be covered by this package. The
committee also recommended the setting up of a special tribunal to
assess damages and to recover that amount from the company.
Some of the features
of Tribunal:
- Tribunal consists of three members-Legal expert, Technical expert and Environment expert
- The word Dispute in the bill shall confirm into two prerequisites-One, Parties to the dispute shall be company on he one hand the residents of the Perumatty and Pattencherry Panchayt on the other side. State govt can expand the list of Panchayats as and when necessary. So the bill has the scope to include the nearby villages necessary. Second, the subject matter of the dispute shall be ‘any issue in respect of matters arising out of violation of the provisions of the laws relating to the environment, air and water pollution’.
- Tribunal has jurisdiction to ‘entertain applications for compensation or restitution of property damaged’. The bill provides that dispute pending before any court(except High Court or Supreme Court) or other authority shall be transferred to the tribunal.
- The Bill makes it mandatory for the Tribunal to apply the principle of sustainable development.
C.R.
Bijoy, a social activist writes that the crucial issues such as
governance rights in water resources of the local people and the
criminal liability of Coca cola should have been the focus of
Plachimada struggle, never been a matter of discussion. It
has been more than two years since the Kerala Assembly passed a Bill
to set up a Tribunal. Even though The Plachimada Coca cola
Victims Relief and
Compensation Claim Tribunal Bill, 2011 is not trying to
give answers to
all the damages that caused in Plachimada by the Coca Cola plant,
it is not signed by the Indian president for the last two years.
Kerala governor has sent this bill to the President for the approval,
but it should go through the home ministry to the president. Other
than sending the bill to the
President,
Chidambharam, Union minister has sent this to different departments
for their suggestions, none of the depts turned
against the bill. That bill was supposed to send to
the President with feedbacks from
the other depts..
Neither Indian president signed in this nor they have sent back this
to the
Kerala Governor by
saying that it is under state Govt. Jurisdiction. The
Kerala right regime has
completely failed to materialize the
bill by pressuring in the Central Govt.
(Coca
Cola was also brave enough to launch “safe drinking water”
scheme named “Jeevadhaara” in Ernakulam Govt Hospital as part of
their CORPORATE social responsibility in 2011)
How can the student
community contribute?
Globally, there has been various campaigns against Coca cola’s pollution in two issues which are always getting highlighted, one is Plachimada and the other is murder of Trade Union leaders inthe Coca Cola factory in Columbia. Anti coca cola struggles always received a huge response from the student community across the world. Many universities of UK and USA denied permission for the coca cola vending machine in their campuses. It could only create one million dollar business loss to the company. Whatever limitations The Plachimada Tribunal Bill holds, it remains as the only relief for the victims of ground water depletion and environmental pollution. Many groups of Kerala are launching a continuous campaign to materialise the bill from this month onwards. Student community all over the world showed their solidarity for the struggle from the beginning itself. We can also be a part !
Globally, there has been various campaigns against Coca cola’s pollution in two issues which are always getting highlighted, one is Plachimada and the other is murder of Trade Union leaders inthe Coca Cola factory in Columbia. Anti coca cola struggles always received a huge response from the student community across the world. Many universities of UK and USA denied permission for the coca cola vending machine in their campuses. It could only create one million dollar business loss to the company. Whatever limitations The Plachimada Tribunal Bill holds, it remains as the only relief for the victims of ground water depletion and environmental pollution. Many groups of Kerala are launching a continuous campaign to materialise the bill from this month onwards. Student community all over the world showed their solidarity for the struggle from the beginning itself. We can also be a part !
Be in solidarity with the people of Plachimada
Coca Cola -QUIT
PLACHIMADA; QUIT INDIA
Divya is a 2nd
year M Phil Scholar at T.I.S.S, Mumbai
She can be reached at divyakmankada@gmail.com



News to me that there is a Coca-Cola factory at Columbia university. Actually, I don't believe it.
ReplyDelete